{"id":4119,"date":"2022-08-02T10:06:25","date_gmt":"2022-08-02T10:06:25","guid":{"rendered":"http:\/\/mktwiseanalytics.com\/?post_type=dt_portfolio&#038;p=4119"},"modified":"2022-08-21T15:52:10","modified_gmt":"2022-08-21T15:52:10","slug":"next-best-product-recommendation","status":"publish","type":"dt_portfolio","link":"http:\/\/mktwiseanalytics.com\/?dt_portfolio=next-best-product-recommendation","title":{"rendered":"Next Best Product Recommendation"},"content":{"rendered":"<p>[vc_section][vc_row][vc_column]<div id=\"ultimate-heading-42106a1a22354ea0c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-42106a1a22354ea0c uvc-356  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-42106a1a22354ea0c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h2 style=\"text-align: center;\">Optimizing Cross-Selling at a European Telecommunication Provider<\/h2>\n<p><\/div><\/div>[vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;.vc_custom_1661097128639{padding-bottom: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\">When to advertise a new product to which customer through which channel?<\/p>\n<p style=\"text-align: left;\">In this project we determined cross-buying probabilities per customer, product and channel in a contractual\u00a0business-to-consumer setting and formulated a targeting model that would allow the company to select and\u00a0target those customers with high probability to buy.<\/p>\n<p style=\"text-align: left;\">We implemented a proof-of-concept that takes annoyance\u00a0costs of marketing activities into consideration and allows for optimal timing of cross-selling recommendations.\u00a0Our innovative solution can better target customers and optimize target frequency over the lifetimes of\u00a0customers.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ut elit luctus nec ullamcorper.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[28],"dt_portfolio_tags":[],"_links":{"self":[{"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=\/wp\/v2\/dt_portfolio\/4119"}],"collection":[{"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=\/wp\/v2\/dt_portfolio"}],"about":[{"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4119"}],"version-history":[{"count":11,"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=\/wp\/v2\/dt_portfolio\/4119\/revisions"}],"predecessor-version":[{"id":4195,"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=\/wp\/v2\/dt_portfolio\/4119\/revisions\/4195"}],"wp:attachment":[{"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4119"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdt_portfolio_category&post=4119"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"http:\/\/mktwiseanalytics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdt_portfolio_tags&post=4119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}